Privacy Policy

This Website collects certain Personal Data of its Users. This document can be printed by using the print command in the settings of any browser.

Data Controller

HQ s.r.l.
Via Friuli Venezia Giulia, 17 - 59100 Prato Italy

Owner's email address: [email protected]

Types of Data Collected

Among the Personal Data collected by this Website, either independently or through third parties, are: Usage Data; Tracking Tool; phone number; email; answers to questions; clicks; keypress events; motion sensor events; mouse movements; position relative to scrolling; touch events; first name; last name.

Full details of each type of data collected are provided in the relevant sections of this privacy policy or by means of specific information texts displayed before the data is collected.

Personal Data may be freely provided by the User or, in the case of User Data, automatically collected during the use of this Web Site.

Unless otherwise specified, all Data requested by this Web Site are mandatory. If the User refuses to provide it, it may be impossible for this Web Site to provide the Service. In cases where this Web Site indicates certain Data as optional, Users are free to refrain from communicating such Data, without any consequences on the availability of the Service or its operation.

Users in doubt as to which Data are mandatory are encouraged to contact the Data Controller.

The possible use of Cookies - or of other tracking tools - by this Website or by the owners of third party services used by this Website, unless otherwise specified, has the purpose of providing the Service requested by the User, in addition to the further purposes described in this document and in the Cookie Policy, if available.

The User assumes responsibility for the Personal Data of third parties obtained, published or shared through this Web Site and warrants that he/she has the right to communicate or disseminate it, releasing the Owner from any liability towards third parties.

Method and location of data processing

User's modalities

The Data Controller takes appropriate security measures to prevent unauthorised access, disclosure, modification or destruction of Personal Data.

The processing is carried out by means of computer and/or telematic instruments, with organisational methods and logics strictly related to the purposes indicated. In addition to the Data Controller, in some cases, other subjects involved in the organisation of this Web Site (administrative, sales, marketing, legal, system administrators) or external subjects (such as third party technical service providers, postal couriers, hosting providers, IT companies, communication agencies) also appointed, if necessary, Data Processors by the Data Controller, may have access to the Data. The updated list of Data Processors can always be requested from the Data Controller.

Legal basis for processing

The Controller processes Personal Data relating to the User if one of the following conditions is met

• the User has given consent for one or more specific purposes; Note: in some jurisdictions, the Controller may be authorised to process Personal Data without the User's consent or another of the legal bases specified below, until the User objects ("opts-out") to such processing. However, this does not apply if the processing of Personal Data is governed by European legislation on the protection of Personal Data;
• the processing is necessary for the performance of a contract with the User and/or the performance of pre-contractual measures;
• processing is necessary for the performance of a legal obligation to which the Controller is subject;
• processing is necessary for the performance of a task carried out in the public interest or in the exercise of public authority vested in the Controller;
• processing is necessary for the pursuit of the legitimate interest of the Controller or of third parties.

However, it is always possible to request the Data Controller to clarify the concrete legal basis of each processing and in particular to specify whether the processing is based on law, required by a contract or necessary to conclude a contract.

Location

The Data are processed at the Controller's premises and in any other place where the parties involved in the processing are located. For further information, please contact the Data Controller.

The User's Personal Data may be transferred to a country other than the one where the User is located. To obtain further information on the location of the processing, the User may refer to the section on Personal Data processing details.

The User has the right to obtain information about the legal basis for the transfer of Data outside the European Union or to an international organisation under public international law or consisting of two or more countries, such as the UN, as well as about the security measures taken by the Controller to protect the Data.

The User can verify whether one of the transfers just described takes place by examining the section of this document relating to details on the processing of Personal Data or request information from the Controller by contacting it at the contact details given at the beginning.

Conservation period

Data are processed and stored for the time required by the purposes for which they were collected.

Therefore:

• Personal Data collected for purposes related to the performance of a contract between the Data Controller and the User will be retained until the performance of that contract is completed.
• Personal Data collected for purposes related to the legitimate interest of the Data Controller will be retained until such interest is satisfied. The User may obtain further information regarding the legitimate interest pursued by the Controller in the relevant sections of this document or by contacting the Controller.

When the processing is based on the User's consent, the Data Controller may keep the Personal Data longer until such consent is revoked. Moreover, the Controller may be obliged to keep the Personal Data for a longer period in compliance with a legal obligation or by order of an authority.

At the end of the retention period the Personal Data will be deleted. Therefore, at the end of this period, the right of access, deletion, rectification and the right to Data portability can no longer be exercised.

Purposes of Data Processing

The User Data are collected to enable the Data Controller to provide the Service, to comply with legal obligations, to respond to requests or enforcement actions, to protect its rights and interests (or those of Users or third parties), to detect any malicious or fraudulent activities, as well as for the following purposes: Display of content from external platforms, Payment management, Interaction with social networks and external platforms, Tag management, Contacting the User, Contact management and sending messages, Traffic optimization and distribution, Collection of privacy preferences, Protection from SPAM, Remarketing and behavioral targeting, Statistics, Advertising, Hosting and backend infrastructure and Interaction with data collection platforms and other third parties.

To obtain detailed information on the purposes of the processing and the Personal Data processed for each purpose, the User may refer to the section "Personal Data Processing Details".

Personal Data Processing Details

Personal Data are collected for the following purposes and using the following services:

Contact the User

Contact by telephone (this Website)

Users who have provided their telephone number may be contacted for commercial or promotional purposes related to this Web Site, as well as to fulfil support requests.

Personal data processed: telephone number.

Mailing list o newsletter (this Website)

By registering for the mailing list or newsletter, the User's email address is automatically added to a list of contacts to whom email messages containing information, including information of a commercial and promotional nature, relating to this Web Site may be sent. The User's email address may also be added to this list as a result of registering on this Web Site or after making a purchase.

Personal Data processed: email.

Managing contacts and sending messages

This type of service allows the management of a database of email contacts, telephone contacts or contacts of any other type used to communicate with the User.

These services may also allow the collection of data relating to the date and time the User views the messages, as well as the User's interaction with them, such as information on clicks on links in the messages.

Payment Management

Unless otherwise specified, this Website processes all payments by credit card or other means through external payment service providers. In general, and unless otherwise specified, Users are requested to provide payment details and personal information directly to such payment service providers.

This Website is not involved in the collection and processing of such information: instead, it will only receive notification from the payment service provider in question that payment has been made.

PayPal (Paypal)

PayPal is a payment service provided by PayPal Inc., which allows the User to make online payments.

Personal Data processed: various types of Data as specified in the privacy policy of the service.

Place of processing: See PayPal's privacy policy – Privacy Policy.

Tag Management

This type of services is functional for the centralised management of tags or scripts used on this Website.

The use of these services involves the flow of the User's Data through them and, where appropriate, their retention.

Interaction with social networks and external platforms

This type of service allows you to interact with social networks, or other external platforms, directly from the pages of this Website.

The interactions and information acquired by this Website are in each case subject to the User's privacy settings relating to each social network.

This type of service may still collect traffic data for the pages where the service is installed, even when Users do not use it.

It is recommended to disconnect from the respective services to ensure that the data processed on this Website is not linked back to the User's profile.

PayPal button and widget (Paypal)

The PayPal button and widgets are services for interaction with the PayPal platform, provided by PayPal Inc.

Personal Data Processed: Usage Data; Tracking Tool.

Place of processing: See PayPal's privacy policy - Privacy Policy.

Facebook Like button and social widgets

The Facebook 'Like' button and social widgets are services for interaction with the social network Facebook, provided by Facebook Ireland Ltd

Personal data processed: Usage Data; Tracking Tool.

Place of processing: Ireland – Privacy Policy.

Optimisation and traffic distribution

This type of service allows this Website to distribute its content via servers located throughout the territory and to optimise its performance.

The Personal Data processed depends on the characteristics and mode of implementation of these services, which by their nature filter communications between this Website and the User's browser.

Given the distributed nature of this system, it is difficult to determine the places to which content is transferred, which may contain Personal Data of the User.

Cloudflare (Cloudflare Inc.)

Cloudflare is a traffic optimisation and distribution service provided by Cloudflare Inc.

The way in which Cloudflare is integrated means that it filters all traffic on this Website, i.e. communication between this Website and the User's browser, and also allows the collection of statistical data about it.

Personal data processed: Tracking Tool; various types of Data as specified by the privacy policy of the service.

Place of processing: United States - Privacy Policy.

SPAM protection

This type of service analyses the traffic of this Website, potentially containing Users' Personal Data, in order to filter it from traffic, messages and content recognised as SPAM.

Google reCAPTCHA (Google Ireland Limited)

Google reCAPTCHA is a SPAM protection service provided by Google Ireland Limited.

Use of reCAPTCHA is subject to Google's privacy policy and terms of use.

Personal Data processed: clicks; Usage Data; keypress events; motion sensor events; touch events; mouse movements; scrolling position; answers to questions; Tracking Tool.

Place of processing: Ireland - Privacy Policy.

Advertisement

This type of service allows the User's Data to be used for commercial communication purposes. These communications are displayed on this Website in the form of banners and other forms of advertising, also related to the User's interests.

This does not mean that all Personal Data is used for this purpose. Data and conditions of use are set out below.

Some of the services mentioned below may use Tracking Tools to identify the User or use the technique of behavioral retargeting, i.e. displaying advertisements tailored to the User's interests and behaviour, also detected outside this Website. For more information on this, we suggest that you check the privacy policies of the respective services.

Generally, services of this type offer the possibility to disable such tracking. In addition to any opt-out function provided by any of the services listed in this document, the User can read more about how to disable interest-based advertisements in the section "How to disable interest-based advertising" in this document.

Facebook's similar public 

Facebook's Similar Audience is an advertising and behavioural targeting service provided by Facebook Ireland Ltd that uses Data collected through Facebook's Custom Audience service in order to show advertisements to Users with similar behaviours to Users who are already on a Custom Audience list based on their previous use of this Website or their interaction with relevant content through Facebook applications and services.

Based on this Data, Personalized Ads will be shown to Users suggested by Facebook's Similar Audiences.

Users may opt out of Facebook's Tracking Tools for ad personalization by visiting this pagina di opt-out .

Personal data processed: Usage Data; Tracking Tool.

Place of processing: Ireland - Privacy Policy – Opt Out.

Gathering privacy preferences

This type of service allows this Website to collect and save Users' preferences regarding the collection, use and processing of their personal information, as required by applicable privacy legislation.

Cookie Solution di bot

The bot Cookie Solution allows the Data Controller to collect and save Users' preferences regarding the processing of personal data and in particular the use of Cookies and other Tracking Tools on this Website.

Personal Data Processed: Tracking Tool.

Place of Processing: Italy - Privacy Policy.

Remarketing e behavioral targeting

This type of service allows this Website and its partners to communicate, optimise and serve advertisements based on the User's past use of this Website.

This activity is facilitated by tracking Usage Data and using Tracking Tools to collect information that is then transferred to partners that handle remarketing and behavioral targeting activities.

Some services offer an email list-based remarketing option.

In addition to the opt-out features offered by the services below, the User can opt-out by visiting the pagina di opt-out della Network Advertising Initiative.

Users may also choose not to participate in certain advertising features through the corresponding device configuration options, such as mobile device advertising configuration options or generic advertising configuration.

Facebook Remarketing (Facebook Ireland Ltd)

Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook Ireland Ltd that links the activity of this Website with the Facebook advertising network.

Personal Data Processed: Usage Data; Tracking Tool.

Place of processing: Ireland - Privacy Policy – Opt Out.

Facebook Custom Audiences (Facebook Ireland Ltd)

Facebook's Personalized Audiences is a remarketing and behavioural targeting service provided by Facebook Ireland Ltd that links this Website's activity with Facebook's advertising network.

Users can opt out of Facebook's Tracking Tools for ad personalisation by visiting this pagina di opt-out.

Personal data processed: email; Tracking Tool.

Place of processing: Ireland – Privacy Policy – Opt Out.

Remarketing TikTok (TikTok Technology Limited)

Remarketing TikTok is a remarketing and behavioral targeting service provided by TikTok Technology Limited that links the activity of this Website with the TikTok advertising network.

Personal Data processed: Usage Data; Tracking Tool.

Place of processing: Ireland – Privacy Policy.

Remarketing with Google Analytics (Google Ireland Limited)

Remarketing with Google Analytics is a remarketing and behavioral targeting service provided by Google Ireland Limited that links the tracking activity performed by Google Analytics and its Tracking Tools with the Google Ads advertising network and the Doubleclick cookie.

Personal data processed: Usage Data; Tracking Tool.

Place of processing: Ireland – Privacy Policy – Opt OutOpt Out.

Statistic

The services contained in this section allow the Data Controller to monitor and analyse traffic data and serve to keep track of the User's behaviour.

Facebook Ads conversion monitoring (Facebook pixel) (Facebook Ireland Ltd)

The Facebook Ads conversion tracking (Facebook pixel) is a statistics service provided by Facebook Ireland Ltd that links data from the Meta ad network with actions taken within this website. The Facebook pixel monitors conversions that can be attributed to Facebook Ads, Instagram and the Audience Network.

Personal Data Processed: Usage Data; Tracking Tool.

Place of processing: Ireland - Privacy Policy.

Google Analytics con IP anonimizzato 

Google Analytics is a web analytics service provided by Google Ireland Limited ("Google"). Google uses the Personal Data collected in order to track and examine the use of this Website, compile reports and share them with other services developed by Google.

Google may use the Personal Data to contextualise and personalise the advertisements of its advertising network.

This Google Analytics integration anonymises your IP address. The anonymisation works by shortening the IP address of Users within the borders of the member states of the European Union or in other countries which are party to the Agreement on the European Economic Area. Only in exceptional cases will the IP address be sent to Google's servers and abbreviated within the United States.

Personal Data Processed: Usage Data; Tracking Tool.

Place of processing: Ireland - Privacy Policy – Opt Out.

TikTok Conversion Monitoring (TikTok Technology Limited)

TikTok conversion tracking is a statistics service provided by TikTok Technology Limited that links data from the TikTok ad network with actions taken within this Web Site. The TikTok pixel tracks conversions that can be attributed to TikTok ads and makes it possible to target groups of Users on the basis of their previous use of this Web Site.

Personal data processed: Usage Data; Tracking Tool.

Place of processing: Ireland – Privacy Policy.

Displaying content from external platforms

This type of service allows users to view content hosted on external platforms directly from the pages of this Website and interact with them.

This type of service may nevertheless collect data on web traffic related to the pages where the service is installed, even when users are not using it.

MyFonts (Monotype Imaging Holdings Inc.)

MyFonts is a font style display service operated by Monotype Imaging Holdings Inc. that allows this Website to integrate such content within its pages.

Personal Data Processed: Usage Data; Tracking Tool

Place of processing: United States - Privacy Policy.

Google Fonts (Google Ireland Limited)

Google Fonts is a font display service operated by Google Ireland Limited, which enables this Website to integrate fonts into its pages.

Personal Data Processed: Usage Data; Tracking Tool.

Place of processing: Ireland – Privacy Policy.

Font Awesome (Fonticons, Inc. )

Font Awesome is a font style display service operated by Fonticons, Inc. which allows this Website to integrate such content within its pages.

Personal Data Processed: Usage Data; Tracking Tool.

Place of processing: United States - Privacy Policy.

Video Vimeo (Vimeo, LLC)

Vimeo is a video content display service operated by Vimeo, LLC which allows this Website to integrate such content within its pages.

Personal Data Processed: Usage Data; Tracking Tool.

Place of processing: United States – Privacy Policy.

Information on how to deactivate interest-based advertisements

In addition to any opt-out function provided by any of the services listed in this document, Users can read more about how to disable interest-based advertisements in the relevant section of the Cookie Policy.

Further information on the processing of Personal Data

Selling goods and services online

The Personal Data collected is used for the provision of services to the User or for the sale of products, including payment and possible delivery. The Personal Data collected to finalise payment may be that relating to the credit card, bank account used for the transfer or other payment instruments provided. The Payment Data collected by this Website depends on the payment system used.

User's Rights

Users may exercise certain rights with regard to the Data processed by the Data Controller.

In particular, the User has the right to:

• withdraw consent at any time. The User may revoke his or her previously expressed consent to the processing of his or her Personal Data.
• oppose the processing of their Data. You may object to the processing of your Data when it is done on a legal basis other than consent. Further details on the right to object can be found in the section below.
• access their Data. The User has the right to obtain information on the Data processed by the Controller, on certain aspects of the processing and to receive a copy of the Data processed.
• verify and request rectification. 
• The User may check the correctness of its Data and request that it be updated or corrected.
• obtain lim
• itation of treatment. When certain conditions are met, the User may request the restriction of the processing of its Data. In this case, the Data Controller will not process the Data for any purpose other than its storage.
• obtain the deletion or removal of their Personal Data. When certain conditions are met, the User may request the deletion of his/her Data by the Data Controller.
• receive their Data or have them transferred to another data controller. The User has the right to receive his or her Data in a structured, commonly used and machine-readable format and, where technically feasible, to have it transferred without hindrance to another data controller. This provision is applicable when the Data are processed by automated means and the processing is based on the User's consent, on a contract to which the User is a party or on contractual measures related thereto.
• file a complaint. The User may lodge a complaint with the competent data protection supervisory authority or take legal action.

Details on the right to object

When Personal Data are processed in the public interest, in the exercise of public authority vested in the Controller or in pursuit of a legitimate interest of the Controller, Users have the right to object to the processing for reasons related to their particular situation.

Users are reminded that if their Data are processed for direct marketing purposes, they may object to the processing without giving any reason. To find out whether the Controller processes Data for direct marketing purposes, Users may refer to the respective sections of this document.

How to exercise rights

In order to exercise their rights, Users may address a request to the contact details of the Controller indicated in this document. Requests are filed free of charge and processed by the Controller as quickly as possible, in any case within one month.

Cookie Policy

This Website makes use of Tracking Tools. To find out more, the User may consult the Cookie Policy.

Further information on treatment

Legal defence

The User's Personal Data may be used by the Data Controller in legal proceedings or in the preparatory stages of such proceedings in order to defend against abuses in the use of this Web Site or related Services by the User.

The User declares that he/she is aware that the Data Controller may be obliged to disclose the Data by order of public authorities.

Specific information

At the User's request, in addition to the information contained in this privacy policy, this Website may provide the User with additional and contextual information regarding specific Services, or the collection and processing of Personal Data.

System logs and maintenance

For operation and maintenance purposes, this Website and any third-party services used by it may collect system logs, i.e. files that record interactions and which may also contain Personal Data, such as the User's IP address.

Information not contained in this policy

Further information in connection with the processing of Personal Data may be requested at any time from the Data Controller using the contact details.

Responding to 'Do Not Track' requests

This Website does not support "Do Not Track" requests.

To find out whether any third-party services used support them, the User is invited to consult their respective privacy policies.

Modifications to this privacy policy

The Data Controller reserves the right to make changes to this privacy policy at any time by notifying Users on this page and, if possible, on this Website as well as, when technically and legally feasible, by sending a notification to Users through one of the contact details it has. Therefore, please consult this page frequently, referring to the date of last modification indicated at the bottom.

If the changes affect processing whose legal basis is consent, the Data Controller will collect the User's consent again, if necessary.

Definitions and legal references

Personal Data (or Data)

Personal data is any information that, directly or indirectly, even in conjunction with any other information, including a personal identification number, makes a natural person identified or identifiable.

Utilisation Data

This is the information collected automatically through this Website (including by third party applications integrated into this Website), including: IP addresses or domain names of the computers used by the User who connects with this Website, URI (Uniform Resource Identifier) notation addresses, the time of the request, the method used to forward the request to the server, the size of the file obtained in response, the numerical code indicating the status of the server response (successful, error, etc.), the country of origin, the characteristics of the browser and operating system used by the visitor, the various time connotations of the visit (e.g. the time spent on each page) and details of the itinerary followed by the User. ) the country of origin, the characteristics of the browser and the operating system used by the visitor, the various temporal connotations of the visit (e.g. the length of time spent on each page) and the details of the itinerary followed within the Application, with particular reference to the sequence of pages consulted, the parameters relating to the operating system and the User's IT environment.

User

The individual using this Website who, unless otherwise specified, is the Data Subject.

Interested

The natural person to whom the Personal Data refer.

Processor (or Manager)

The natural person, legal entity, public administration and any other entity that processes personal data on behalf of the Controller, as set out in this privacy policy.

Data Controller (or Owner)

The natural or legal person, public authority, service or other body which, individually or jointly with others, determines the purposes and means of the processing of personal data and the instruments adopted, including the security measures relating to the operation and use of this Web Site. The Data Controller, unless otherwise specified, is the owner of this Web Site.

This Website (or this Application)

The hardware or software tool by which Users' Personal Data are collected and processed.

Service

The Service provided by this Website as defined in the relevant terms (if any) on this site/application.

European Union (or EU)

Unless otherwise specified, any reference to the European Union in this document shall be deemed to extend to all current member states of the European Union and the European Economic Area.

Cookie

Cookies are tracking tools that consist of small portions of data stored within the User's browser.

Tracking Tool

Tracking Tool means any technology - e.g. cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting - that allows Users to be tracked, for example by collecting or storing information on the User's device.

Legal references

This Privacy Policy is drafted on the basis of multiple legislative orders, including Articles 13 and 14 of Regulation (EU) 2016/679.

Unless otherwise specified, this privacy policy relates exclusively to this Website.

Last modified: 22 April 2022

bot hosts this content and collects only the Personal Data strictly necessary for its provision.